Agency
The Agency
For Hotel Sector, Catering, Tourism, Lifestyle and high-profile Personalities
The agency in Southern Germany offers PR, marketing and text services
for hotels, smaller accommodation providers and restaurants which follow a concept of sustainability, destinations that are popular with visitors mainly because of their culture and closeness to Nature, national parks as well as specialist ‘green’ tour operators, clubs and associations. In general, the agency caters for themes relating to sustainable tourism, including food and drink, as well as manufacturers of sustainable lifestyle products and high-profile personalities who are committed to sustainability or social responsibility projects. To name just a few examples.
How Naturagenten operates
- Depending on the client’s themes and issues, Naturagenten operates on various levels of press and PR work, as well as marketing.
- It fosters contacts with media throughout the German-speaking region (German, Austria, Switzerland).
- The agency primarily caters for small businesses and medium-sized enterprises and therefore specializes in creating an impact that attracts attention but doesn’t incur huge costs.
- It ‘digs beneath the surface’: what needs to be done, to what extent and by when, in order to attract customers (back)? Where do areas just need to be optimised? Where should more be invested, or could effort and costs actually be avoided?
- Targets and results are regularly reviewed and discussed.
- A flexible approach is taken to problems which companies in the tourism sector often experience at short notice.
Services offered by Naturagenten
Why Naturagenten?
The services offered are based on years of experience and current sector knowledge which is continually updated through on-going training. Only professionals are deployed on the project. Commitment and reliability are not just empty words for Naturagenten but instead form the basis for the service implementation.
Naturagenten can be relied on to look after your interests. The agency is well versed not only in PR and marketing but also in the theme of sustainable tourism as well as the hotel industry, gastronomy, tourism and the demanding standards of high-profile personalities in general.
The agency also has an external network of reliable experts in online marketing, all aspects of websites and hotel e-commerce. If your team encounters any difficulties, we can also provide trainers or systemic consultants.
The agency operates as independently as possible for the clients so it can relieve the burden on them as far as possible. For example, Naturagenten performs all the initial proofreading. Agency texts or publisher and advertising agency layouts are not sent for final approval until we think they are ready for publication.
Naturagenten examines the cost-benefit factor of every activity with a very critical eye, particularly since the agency primarily looks after clients with medium-sized budgets.
The agency operates completely independently of publishers so it does not accept commissions but instead passes these on to the client – the client therefore normally benefits from a price discount for paid collaborations with the media.
No surcharges are passed on to the client. Offer confirmation and publisher’s original invoice for media collaborations are always sent to the client, ensuring maximum transparency for the client.
Is being sustainable enough?
“Naturagenten explicitly doesn’t just cater for clients who are fully and totally committed to the philosophy of environmental sustainability. The path to becoming an organic restaurant or hotel for example is a very long one and sometimes means overcoming significant hurdles. However, many businesses, mostly very traditional, family-owned companies, certainly do meet a large part of the requirements for sustainable tourism or sustainable products. Shouldn't their actions also be recognised and respected?"