Services
The Services
PR, Crisis Communication, Marketing, Texts and Seminars
The approach
reflects the classic sequence of the marketing concept for all projects:
- Definition of the actual and target situation
- Analysis and formulation of conclusion
- Comprehensive advice on an individual basis (because of her in-depth knowledge of their sector, hoteliers, restaurateurs and destination managers in particular also value Catrin Rammeiser as a sparring partner)
- Strategy planning, including definition of the target groups, targets, key messages as well as positioning, taking into account the current market situation and its anticipated development
- Planning of up-to-date measures, tailored to the requirements of individual clients and their budgets
- Implementation of the PR or marketing measures in accordance with a timetable and budget plan
- Regular progress monitoring and analysis of results
- Building on this sequence, the process is repeated
The method of working
“I have always had and continue to have the good fortune to be able to work with and for great personalities whose actions are characterized by a high level of expertise, passion for the sector, a sense of responsibility, creativity, a different mindset and vision, especially when it comes to sustainability. And who also have the desire and inner ‘greatness’ to allow, encourage and support others to grow. That has had a very big influence on me and my method of working.”
Catrin Rammeiser, Agency Proprietor
How is the collaboration structured?
As a general rule, annual contracts are concluded for PR services in order to achieve consistent and sustainable success. The client then pays a fixed monthly fee for precisely defined services.
For companies who regularly require additional text or marketing tasks, the annual contract can incorporate a quota of hours which is utilised on a step-by-step basis.
Project contracts are agreed for temporary tasks such as PR work for openings, or the text design for a new website. Billing is carried out at a pre-agreed flat rate, or on an hourly basis if the actual expenditure cannot be estimated in advance.
Unless agreed otherwise, the billing is carried out at the end of the month respectively.
The hourly rates are based on the table of fees of the Deutsche Public Relations Gesellschaft (German Public Relations Association) but are approximately 15% lower.
If companies are based in Germany, they must voluntarily pay the relevant applicable contributions to the Artists' Social Fund in accordance with the statutory requirements.
Naturagenten arranges for publishers‘ placement costs for media collaborations such as advertorials to be settled directly with the client so it can also be confident that the normal, standard surcharges are not applied – the agency only bills for the time it spends on implementation.
Each offer for collaboration is preceded by at least one face-to-face meeting. This is part of our individual method of working.
Is ecology undermined by marketing?
“On the contrary! The task of marketing for example is to manage tourism volumes at a level that is compatible with the environment and people. PR, on the other hand, makes a key contribution towards effectively imparting knowledge and getting messages across, as well as towards education – it should address the issue of anti-cyclical travel in particular. In general of course, the basis must be formed by concepts founded on the principles of sustainable tourism – the technical term means that ecology, economy and social aspects work in harmony with each other. So, tourism must be planned both in a ‘smart’ and forward-looking manner as well as with empathy.”