Marketing
Marketing
For Hotel Industry, Gastronomy and Destinations
In individual hotels and destinations in particular, PR and marketing advice
frequently merges together seamlessly. At the start of any collaboration, an institution comes under intense scrutiny. During the initial interview itself, it often becomes apparent that the need lies not just in the PR but other areas as well. Consequently, support in marketing areas which constitute a smooth transition for communication
and, at the same time, are generally of relevance for sales purposes, now form part of the agency's permanent portfolio of services. It also has a network of high-quality consulting service
providers available for online marketing, e-commerce and all website-related topics.
The agency’s marketing services
Consulting and conceptual design
- Sparring partner for advice on marketing strategy
- Total marketing concepts, giving strong consideration to structural problems such as an insufficient or excessive volume of tourism
- Internal marketing concepts for efficient collaboration with B2B contacts in the region as well as with tourism associations
- Working together with the agency’s external cooperation partners: advice on online marketing strategies
- Advice, concepts and text services for destination trainings (B2B)
Planning and operational support
- Research and analysis of potential collaboration partners such as hotel collaborations, certification providers, special travel portals or online location guides
- Conducting negotiations on conditions and preparation of necessary documents for collaboration partners
Optimization of the sales material
- Review in terms of content, writing style and structure
- Text optimisation (ideally in cooperation with your graphics, advertising or web agency)
Why use Naturagenten for your marketing?
“Because clients can rely on a holistic approach to a company's marketing and that sufficient experience is available for the provision of the services. Additional specialists can normally be recruited for other measures which are also identified as necessary. However, we should never ignore common sense or ‘gut instinct’ when making decisions. Furthermore: Not everything is based on economics or strategies, some things are simply important for the entrepreneur to do.”
Catrin Rammeiser, Agency Proprietor