About me

Catrin Rammeiser

With tourism always in mind

“I have been working in PR, marketing and as a copywriter on the agency side since 1999. To date, I have provided advice and support for a total of around 70 companies and personalities. In addition, as a freelancer, I wrote leisure, restaurant and travel tips for publishers and, as a freelance lecturer, teached the next generation of managers in the hotel and tourism industry at educational institutes for a couple of years. Here again, right from the very beginning I was proactive in according the topic of sustainable tourism the importance it deserved. My own professional career began in the top hotel industry, at impressive locations in natural surroundings. On the personal side, I have managed to visit more than 30 countries on five continents, so professionally I always look at things from the same viewpoint as the guest.” Catrin Rammeiser (formerly Catrin Kneuttinger)
Vocational training and studies
  • Extra-occupational PR studies and degree at Bavarian Academy of Advertising and Marketing in Munich – focused on principles of marketing and PR, strategies as well as instruments and techniques; incorporated: specialist areas such as issue management, crisis and internal communication, image building, product publicity as well as marketing strategies in product management; thesis: communication and marketing concept for a destination and its nature themes
  • Tourism and business management studies at Didact Tourism Academy Munich, final examination and certified by the Chamber of Commerce and Industry (CCI) with "Bachelor Professional of Tourism CCI"
  • Passed the CCI instructor aptitude test in accordance with the Instructor Aptitude Ordinance
  • Vocational training in hotel business (practical part) at a top hotel and at a professional school (theoretical part); final examination and certified by the CCI as "Hotel Professional CCI"
Further training
  • Regular attendance at courses on current marketing and communication themes such as SEO-optimized texts, SEO and online marketing developments or change communication at well-respected institutions
  • For my own educational mission: participation in seminars and lectures on adult education at the Educational Institute of Munich as well as at the commissioning educational institutions
  • On-going further training: My private travel 
Practical know-how
  • 2008: Formation of the Naturagenten agency, providing PR, communication, marketing and text services; additional activity as a freelance lecturer
  • 2003-2007: Establishment and management of the department of a Munich PR agency for clients in the hotel, gastronomy, tourism, leisure, wellness, health, sports and lifestyle sectors
  • 1999-2003: Acquisition of extensive PR practical know-how as well as initial experience in marketing as a PR consultant for hotel, tourism and lifestyle clients at Munich-based F&H Public Relations GmbH – according to the rankings at the time, one of Germany's top owner-managed PR agencies with an affiliated advertising agency and partner of one of the largest international PR networks
  • 1996-1999: Sale and coordination of private, corporate and press events in a Munich top restaurant which was part of the PLC owned by the culinary ‘greats’ Roland Kuffler and Gerd Käfer
  • The task was preceded by a sales trainee programme at the hotel of the Michelin star chef Heinz Winkler
  • 1991-1996: Seasonal work in the front and back office and as a management assistant including guest relations tasks: in the stylish Hotel Meierhof All-in au Lac on Lake Zurich, in the rustic Hôtel des Dromonts in the French winter sports resort of Avoriaz, in the legendary Grand Hôtel du Cap-Ferrat on the Côte d’Azur (at that time a member of Relais & Châteaux) and in the dream island resort Cocoa Island in the Maldives (at that time a member of Relais & Châteaux)
“I am a member of the German Federation for the Environment and Nature Conservation, but also admire many older visionary institutions such as the National Trust for Places of Historic Interest or Natural Beauty in the UK which has been working on a large scale to protect nature and cultural assets since the 19th century.”

Also good to know

As insider knowledge is enormously helpful when it comes to project implementation!

“In addition to travel to destinations where nature is the dominate theme, my passions include, wildlife photography, hiking and qi gong. Other sports: skiing, ice skating, rollerblading and diving (PADI Advanced Diver). I’m also inspired by modern Scandinavian natural design and the rustic alpine style, providing its authentic. One of the best projects for me to date, from the personal aspect as well, was testing restaurants for a city magazine publisher. I just love eating out! My dietary type: flexitarian. And: I’m a mother. So my repertoire includes making up children’s stories – 1.000 up to now. They all take place in the sea, on the farm or in the forest, each one building on the other!"
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